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Institute of Marketing Management
Block 3, Arundle Office Park, Norfolk Rd. Mount Pleasant, Harare, P.O. Box MP 394, Mount Pleasant, Phone Harare 332 791

What does it offer?
The Institute examines in subjects related to the skills in marketing management, which equips successful candidates with a very valuable professional qualification in today's market driven economies.

Who may write?
This syllabus is based on South African and international practices and is relevant to conditions in this region. Candidates aged up to 23 years must have University entrance qualifications while older candidates with relevant experience may be admitted with lesser educational qualifications.

What subjects are taken?
The Institute offers a Certificate in Marketing which leads onto the Graduate Diploma in Marketing. Candidates must pass the following subjects:

Certificate Level I Certificate Level II
Principles of Marketing Quant. Methods for Marketing Decisions
Principles of Economics* Marketing Communications
Principles of Business Communications Consumer & Buyer Behaviour
Principles of Business Management
Practice of Marketing
Principles of Business Law*  
 
Graduate Diploma Level  
Financial Aspects of Marketing Practice of Marketing Research
International Marketing** Marketing Strategy (Case Study exam)

* These subjects are examined in Zimbabwe according to Zimbabwe conditions.
** RRC is currently preparing material for this subject. Please check if available.

Certificate Courses - The Institute offers examinations in specialist certificates and RRC can provide tuition for the following:


Personal Selling
Principles of Marketing Principles of Communication
Practice of Selling Principles of Marketing Communication
Principles of Consumer and Buyer Behaviour  

Retailing: As shown above, except Practice of Retailing replaces Practice of Selling

Sales Management:  
Principles of Business Law Practice of Sales Management
Principles of Business Management Practice of Marketing

When are the examinations held?
Examinations are held in May and October in the main centres in all three countries.

For more information e-mail us at:
info@rrc.edu.za

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