What does it offer?
The Institute examines in subjects related to the skills in marketing management,
which equips successful candidates with a very valuable professional qualification
in today's market driven economies.
Who may write?
This syllabus is based on South African and international practices and
is relevant to conditions in this region. Candidates aged up to 23 years
must have University entrance qualifications while older candidates with
relevant experience may be admitted with lesser educational qualifications.
What subjects are taken?
The Institute offers a Certificate in Marketing which leads onto the Graduate
Diploma in Marketing. Candidates must pass the following subjects:
| Certificate
Level I |
Certificate
Level II |
| Principles
of Marketing |
Quant. Methods for Marketing
Decisions |
| Principles
of Economics* |
Marketing
Communications |
| Principles
of Business Communications |
Consumer
& Buyer Behaviour |
| Principles
of Business Management
|
Practice
of Marketing |
| Principles
of Business Law* |
|
| |
| Graduate
Diploma Level |
|
| Financial
Aspects of Marketing |
Practice
of Marketing Research |
| International
Marketing** |
Marketing
Strategy (Case Study exam) |
* These subjects are examined in Zimbabwe according to Zimbabwe conditions.
** RRC is currently preparing material for this subject. Please check
if available.
Certificate Courses - The Institute offers examinations in specialist
certificates and RRC can provide tuition for the following:
| Personal
Selling |
| Principles
of Marketing |
Principles
of Communication |
| Practice
of Selling |
Principles of Marketing
Communication |
| Principles
of Consumer and Buyer Behaviour |
|
Retailing: As shown above, except Practice of Retailing replaces
Practice of Selling
| Sales
Management: |
|
| Principles
of Business Law |
Practice
of Sales Management |
| Principles
of Business Management |
Practice
of Marketing |
When are the examinations held?
Examinations are held in May and October in the main centres in all three
countries.